Making it Real
The Challenge
Relocating to a new city can be overwhelming, time-consuming, and fragmented. Users often have to search across multiple platforms to find relevant information about neighborhoods, housing, schools, and jobs, leading to decision fatigue and frustration during an already stressful life transition.
The Solution
Stelle simplifies relocation by using AI to deliver personalized recommendations for homes, jobs, and neighborhoods in one intuitive, all-in-one platform.
Moving signifies not just a physical shift of belongings, but a chance to embark on a fresh chapter in a new environment.
Stelle is your personalized moving companion, helping you discover the ideal neighborhood based on your needs and preferences.
.png)
Research
To better understand the challenges surrounding relocation, I conducted user interviews and organized findings through affinity mapping to identify common frustrations, behaviors, and priorities. A SWOT analysis also helped evaluate opportunities within the market and shape a direction that felt both strategic and user centered.
User Interviews - Key Insights
User Flows & Wirferames
Next, I mapped out the core user journey by organizing key touchpoints across searching, planning, and settling into a new city. Initial wireframes explored layout structure, content hierarchy, and navigation patterns that would make the experience feel clear, adaptable, and easy to move through.
Branding & Design
Next, I created a visual identity that felt refined, optimistic, and movement focused. The branding combined clean typography, destination inspired visuals, and a flexible design system that supported a personalized and approachable relocation experience.
Prototyping & Final Design
Finally, I translated the brand system into a fully realized digital experience through high fidelity screens and interactive prototyping. The final interface emphasized clarity, personalization, and ease of movement, creating a relocation experience that felt supportive rather than overwhelming.