Honey & Fig is a Charleston, SC business specializing in premium charcuterie boards and gourmet foods that wanted to expand its presence, increase online sales, and strengthen customer loyalty.
The Challenge
Honey & Fig’s website did not fully support their goals, as customers struggled to navigate the ordering process and personalize orders, highlighting the need for a more seamless and reliable online experience.
The Solution
The project redesigned the Honey & Fig website with a clean, user-friendly interface that simplified browsing, customization, and checkout while supporting secure payments and reinforcing the brand’s premium feel.
Making it Real
Research
I began by gathering insights through stakeholder conversations, competitive analysis, and user interviews to understand both the business goals and customer needs. The research revealed that customers valued customization, a simple mobile ordering experience, and a dependable delivery process that matched the premium feel of Honey & Fig’s products.
User Flows & Wirferames
Next, I translated those insights into early wireframes that focused on simplifying the browsing, customization, and checkout experience. The designs prioritized a mobile friendly layout and intuitive ordering flow, which were then refined into more polished, branded screens that reinforced Honey & Fig’s premium feel while making ordering quick and easy.
