Making it Real
The Challenge
Men’s clothing subscriptions feel outdated or generic, especially for younger users with modern tastes.
The Solution
A mobile app delivering curated outfits based on personal style - unisex, modern, and easy to use.
A modern clothing subscription app designed for men, with a unisex edge that simplifies fashion through curated outfits and a personalized style quiz.
Research
My research process included user interviews, surveys, an affinity map, persona creation, and competitive analysis. These methods helped uncover key frustrations like decision fatigue, generic offerings, and time constraints. The insights directly informed the app’s structure, feature prioritization, and focus on personalization and ease of use.
Branding & Design
With the structure in place, I developed a clean, modern visual style that balanced edge and inclusivity. The UI kit featured neutral tones with bold red accents, structured typography, and reusable components to keep the app cohesive and confident throughout.
